"Diepe zucht" is an introspective compilation of awkward moments from my life. To capture and convey these experiences, I transformed them into a series of 12 stickers. I then created a compact sticker book, providing a platform for collecting and sharing these moments.

My concept revolved around making these relatable instances easily accessible and shareable. While I initially considered designing postcards, I found that stickers offered a quicker and more engaging way to spread this message. Furthermore, stickers often serve as delightful little gifts that people appreciate receiving.

By crafting this sticker series and accompanying book, I aimed to facilitate the sharing of these relatable moments, fostering connections and sparking conversations among individuals who might resonate with similar experiences.