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De verdieping
De Verdieping is the result of a dialogue between 41 alumni of HKU Graphic Design and 39 second-year Graphic Design students. Based on our individual interests, each student interviewed an alumnus who graduated between 2007 and 2021. These conversations, together with a selected work from the alumnus, became the starting point for a personal design research project. The exhibition presents these new works alongside the alumni’s, highlighting different perspectives on contemporary graphic design.
The exhibition concept developed by my group was selected for the final presentation. I introduced the idea of using a staircase as the central visual metaphor, symbolizing the exchange between different generations of designers and the process of growth. This concept was carried through in the exhibition design, where the staircase became a key visual element throughout the space.
www.ag.hku.nl/tentoonstelling/de-verdieping/